Contextual Placement
Match relevant products and brands with user needs at the moment those needs are expressed. The current prototype demonstrates how commercial context can be identified and incorporated naturally into a useful answer.
Commerce, embedded.
Zanadu is an advertising technology platform for brands, advertisers, and agencies. It turns useful AI answers into clearly disclosed, contextual product placement opportunities.
Live advertising technology prototype. Sponsored placements are clearly disclosed. Amazon Ads API integration is pending approval.
Zanadu is generating your answer and discovering contextual brand placements...
Zanadu Answer
Enriched
Brand Placements Found
Raw JSON Response
For Advertisers, Brands, and Agencies
Zanadu creates a new advertising surface inside useful AI generated answers. When a user expresses a practical need, Zanadu identifies the commercial context and creates an opportunity for a relevant, clearly disclosed sponsored product placement.
Advertiser Controls
Planned capability. Allow authorized advertisers to connect supported advertising accounts, select eligible products and campaigns, and control how their placements are used.
Campaign Operations
Planned capability. Support campaign monitoring and, where permitted, advertiser approved changes to campaigns, product ads, budgets, bids, and targeting.
Measurement and Reporting
Planned capability. Provide placement engagement reporting alongside authorized Amazon Ads campaign and performance information.
How Zanadu Works
- A user asks a useful, practical question.
- Zanadu identifies whether the answer contains a relevant commercial opportunity.
- A contextually appropriate product placement can be incorporated with clear sponsorship disclosure.
- Advertisers can measure engagement and, through planned integrations, coordinate supported campaign activity.
Planned Amazon Ads Integration
Zanadu AI LLC has been approved for the Amazon Ads Partner Network and is seeking Amazon Ads API access as a developer and solution provider. The planned integration will use Login with Amazon authorization and will access advertising information only with the advertiser’s permission.
Amazon Ads API integration is pending approval. Zanadu is not currently affiliated with or endorsed by Amazon.
Interested in advertising with Zanadu?
Zanadu is currently developing its advertiser and agency integration program.
Contact Zanadu